Tesla is cutting prices on some Model 3 and Model Y vehicles in the US, as spotted byCNBC. The automaker’s move, its second price drop in just over a month, comes after it fell short of market estimates for deliveries.
Tesla’s website now lists the Model 3 starting at $38,990, down from its previous $40,240. Meanwhile, the Model 3 Long Range is now $45,990 (down from $47,240), and the Model 3 Performance has a new price of $50,990 (from $53,240). In addition, the Model Y Performance SUV has fallen from $54,490 to $52,490.
These are minor cuts compared to the nearly 20 percent price drops it issued in September on Model S and Model X EVs. They also pale in comparison to the March price cuts that dropped Model X costs by up to $10,000. Tesla began toying with pricing in late 2022 when it lowered costs to face a consumer spending slowdown and increased EV competition. The automaker attributed its third-quarter slump to factory upgrades, leading to manufacturing downtime. Since January, Tesla has cut the cost of the Model 3 by about 17 percent and the Model Y by 26 percent.
CEO Elon Musk has signaled he is willing to prioritize volume and market share over profit margins in the near term. “I think it does make sense to sacrifice margins in favor of making more vehicles,” he said in July. However, the automaker believes it will still reach its 2023 goals. “A sequential decline in volumes was caused by planned downtimes for factory upgrades, as discussed on the most recent earnings call. Our 2023 volume target of around 1.8 million vehicles remains unchanged,” Tesla wrote in a statement this week.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.